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Home > SMS Marketing What
is SMS Marketing and how can it help you or your business?It seems
that many people or businesses are still not aware just how easy it is to set
up your own SMS "text club". They have no idea how easy it is to build
your list of opt-in subscribers (mobile phone numbers) with a view to promoting
your business or service via a short news announcement or promotion. Such targeted
messages to a group of 100 people can cost as little as £4! And the responses
from your customers are much better than any email campaign ever was... This
brief article on sms marketing is written by Alastair Shortland, the Director
of Txt Local. It explains
more, much more! Article begins... SMS is NOT SPAM - you build
a list of existing customers who choose to hear about your offers, news, appointments,
stock queries etc. You grow your list either manually, at the point of sale, via
a web form or by publishing a mobile number + keyword on all your marketing material.
Something like, "Text FOOD to 60777 to receive news and offers from The Spice
Cottage". You can even simply integrate SMS into your website or application
- utilising an existing database. Every day I hear the most amazing success
stories from our customers - and every day I am frustrated that I can't reach
out to every business in the UK and show them what they are missing! So,
what is SMS Marketing? SMS marketing uses mobile phone text messages
to communicate with your clients or customers. You collect your customers' mobile
phone numbers, cut and paste them into your private account with us, then send
a text message in one go to all or selected groups of your customers. These messages
can convey any information that will benefit your business, but typical subject
areas include: - Promotions and offers
- Appointment reminders
- News
updates
- Information bulletins
- Internal communications
- SMS
competitions
- Event management
- Lead generation (in conjunction
with a Short Code )
Why use SMS Marketing? SMS Marketing
has exploded in popularity across the UK. There are a number of reasons for this: - SMS
marketing is cost-effective
A text message costs pennies, a fraction of
the price of a phone call. Because texts can be sent out in bulk, minimum resources
are required to communicate with your customers.
- SMS marketing
is immediate
People carry their mobile phones with them almost everywhere,
so will receive your message in seconds.
- SMS marketing is high
reach
There are about seven times more mobile phones in the world than
there are internet access points.
- SMS marketing is responsive
SMS
is a personal means of communication, there is a high level of attention for any
text message received. By their nature, texts have to be brief, so the entire
message is usually read. A message has to be 'opened' even to be deleted. These
factors induce an excellent response rate to a call to action.
- SMS
marketing is personal and discreet
Because messages are sent to individual
mobile phones, they are seen as being aimed at that specific individual. Even
bulk messages can be customised thanks to our mail-merge application. A one-to-one
relationship between business and client is therefore created. SMS marketing is
direct and private.
Please don't hesitate to contact me if you require
more info... Alastair Shortland
Director - txtlocal Ltd, +44 (0)7740
101098
http://www.txtlocal.com
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